Here in Cambridgeshire, we have been using an innovative approach to behaviour change that has achieved a remarkable turnaround in attitudes within the council, the police, and the community towards survivors of domestic violence.
We have done this through a Home Office-funded programme testing a method called “positive deviance” as a tool to support policy on violence against women and girls, and to stimulate community action. Positive deviance works by engaging those not normally involved in community activism, using people who have successfully overcome problems…
An interesting example of how successful help / interventions can be when you engage the lived experience of survivors and service users.
It is incredibly powerful to watch a community come together and solve the problems entrenched in their lives that have been affecting them for years. It creates a real and lasting shift in community behaviour.